Fundamentals of Brand Management

Overview:

Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand.

Many young marketing students and young professionals want to work in the Brand Management discipline. In this session, we will discuss the basic theories and fundamental thought of Brand Management which will help the learners to understand the word “Brand” and how it really works and what the Brand Managers should do to establish and grow any Brand.

Note:

• All participants will get a digital certificate from Thriving Skills Limited.
• Must set up your first name, last name, and display name from settings of your profile for your certificate.
• Don’t click on the “FINISH COURSE” button.
• If you click on the “FINISH COURSE” button then the webinar will be finished and a Certificate will be generated.

COURSE INSTRUCTOR

Ashraful Insan Evan

COURSES OF THIS INSTRUCTOR

1. Bringing Brand to Life
2. Branding in Action
3. Marketing Miracles to revive the economy in pandemic
4. Fundamentals of Brand Management
5. Wow Factors in Advertising
6. Basic Concepts of Digital Marketing