Introduction to Facebook Marketing

Course Description

Since the rise of social media and search engines in this internet-driven world, digital marketing has been the most growing and significant form of marketing for the last several years. Hundreds of brands have joined the digital bandwagon in Bangladesh and more are joining in every day, from all industries. To keep you relevant in this ever-growing field, this course has been designed. Facebook is the leading social channel in Bangladesh with all brands investing their major digital budget on Facebook. This course will help you understand Facebook advertising so that you can kick-start your first campaign. With the practical demonstration that this course comes with, this course will also help you as a refresher and optimizing your campaigns better. Even if you have never worked in marketing or studied marketing, you can get an idea of how Facebook advertising works, from this course.

Audience

This course is highly relevant to entrepreneurs, startup founders, students, young professionals just entering the marketing, digital or brand industry, brand managers, traditional marketeers, and advertising agency professionals ranging from client servicing people to copywriters to media planners.

Pre-Requisite

No pre-requisite required. Anyone who is interested in digital marketing can do this course to get an overall idea of Facebook advertising.

Learning Outcomes

• Knowing about the different types of advertising
• What is marketing and how it has evolved
• Different areas of digital marketing
• Creating a Facebook Page
• AIDA Model & Market Segmentation
• Understanding Facebook Ads Manager
• Types of campaigns
• Campaign Objectives
• Different types of ads
• Ad Placement Options
• Budgeting & Optimization
• Practical demo of creating a Facebook ad campaign
• Using Call-to-Action
• Metrics/KPI to measure or track
• A/B testing
• Different roles in digital marketing

Why this course?

This course is very easy to understand and gives you an understanding of Facebook advertising and can help you to create your first Facebook campaign if you have never created one. Apart from theories, this course also shows campaign creation practically. It is not bookish and was created solely based on experience from working on campaigns in real life!

Notes:

• After completing each lesson, you have to click on the “COMPLETE” button and then go to the next lesson.
• Must fill up your first name and last name then set a display name for your certificate.
• Complete every lesson of this course serially.
• Don’t click on the “FINISH COURSE” button
• If you click on the “FINISH COURSE” button then the course will be finished, you will be unable to complete the next lessons or parts of this course and a Certificate will be generated.

Course Instructor:

Faisal Mahmud