Curriculum
- 1 Section
- 38 Lessons
- 204 Weeks
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- Trade Marketing & Distribution38
- 2.1Overview3 Minutes
- 2.2Introduction8 Minutes
- 2.3Purpose & Essence5 Minutes
- 2.4Key Features2 Minutes
- 2.5Consumer Expectations4 Minutes
- 2.6Mega Shifts7 Minutes
- 2.7Shifts In Marketing6 Minutes
- 2.8The Trading Environment6 Minutes
- 2.9Consumer Environment5 Minutes
- 2.10General Industry Trends3 Minutes
- 2.11Consumer Marketing & Trade Marketing6 Minutes
- 2.124C6 Minutes
- 2.13Preferred Supplier Status9 Minutes
- 2.14Channel Partners’ Expectations9 Minutes
- 2.15Organization’S Response8 Minutes
- 2.16Distribution Key Focus Areas6 Minutes
- 2.17Developing Of Business Partnership12 Minutes
- 2.18Channel Tailored Support8 Minutes
- 2.19Trade Marketing & Distribution Organization6 Minutes
- 2.20Role Of A Trade Marketing Professional5 Minutes
- 2.21Territory Plan To Maximize Productivity In8 Minutes
- 2.22Partnership Foucs6 Minutes
- 2.23Trade Coverage Objectives11 Minutes
- 2.24Trade Coverage Channel8 Minutes
- 2.25Trade Coverage Frequency8 Minutes
- 2.26Trade Coverage- Steps Of Sales Call7 Minutes
- 2.27Preparation & The Approach9 Minutes
- 2.28Need Identification4 Minutes
- 2.29Presentation12 Minutes
- 2.30The Close8 Minutes
- 2.31Merchandising Part-112 Minutes
- 2.32Merchandising Part-27 Minutes
- 2.33Sampling5 Minutes
- 2.35Administration4 Minutes
- 2.36Evaluation3 Minutes
- 2.37Trade Marketing Terminologies9 Minutes
- 2.38Conclusion1 Minute
- 2.39Action Plan7 Minutes
